Taiwan Proud Chairs was established and engaged in producing and manufacturing beauty devices. At 1989, Taiwan’s manufacturers were not equipped with the independent R & D capacities; as a result the outlooks and functions of the devices are most inspired from Japan’s hairdressing equipment brands. While, Taiwan Proud Chairs also tried to make some simple and original hairdressing chairs for sales.

The founder of TPC, Allen Cheng decided to follow a creative line due to the intense competition of market prices and make their own original designs of TPC. We applied composite materials in the products to totally subvert and dwarf all the products available in the market. The clients were still flocking to our products even though the price we set was doubled compared to our peers.

The original hairdressing chairs were widely acclaimed in the markets and TPC started to establish partnership with external design-oriented companies to create more new innovated designs and products. But unfortunately, the good-looking designs didn’t meet the human engineering and user-friendly requirements.

In view of the distances between the externally designed products and practicability, Allen Cheng set his mind to create Design Department in TPC. He recruited design counselor, industrial designer to design the hairdressing devices satisfying use demands and aesthetics. The design of TPC was influenced by Philippe Patrick Starc, French industrial design master, so the design philosophy took [Bionics Design] as first priority. As for the application of materials, we applied poly and resin to model on marbles, colored glaze, etc.. After the products were launched, many took the modeled products for the foreign designed products. The presentation of original designing aesthetics and fashion allowed TPC gradually ranked the top in this field.

The shampoo chair [First-class Cabin] and mirror [Beauty Waves] designed by TPC won a prize of Good Design Award. They were widely published by various newspapers and medias which made TPC the leading brand of hairdressing device throughout Taiwan.
Chairman Allen Cheng also noted the gradually saturated Taiwan markets and advocated urgent market expansion. The private brand, NAPA, was therefore created. And it took [Nobel Asia-Pacific Aesthetics] as the core spirit of product design and delivery.

TPC headed out Bologna in Italy to attend COSMOPROF Beauty Fair and the visitor gave highly positive comments on us.

Thanks to the growing orders at home and abroad, the TPC sales volume achieved unprecedented achievements.

The revenue of TPC was impacted by financial crisis and the slumping demands of the overall environment which urged TPC to re-think over the operation directions.

TPC headed out HK for ODM exhibition and visited the private brand exhibition in Guangzhou.

Chairman, Allen Cheng found the exploration of Chinese market should be based on our brand, so he started to adjust overall corporate operating strategies to reinforce private brand marketing.

Chairman, Allen Cheng took active part in learning lessons from hundreds of counseling companies related to our brand and built up brand thoughts as well as re-consider the way of operating the brand from the perspective of international positioning of the commodity and marketing strategies.

Decided to think out of box when it comes to promoting brands by buying ads and speak for the brand by self-owned digital medias as well as got down to planning and designing new webpages and Brand Recognition System.

The brand-new NAPA brand packed made hairdressing peers accessible to products via the newly-established NAPA Purchasing System and the online shopping available for all over the world. Reported the brands related to the life aesthetics over industries by the private media (sharedesign) and made the concept positive energy of Taiwan’s designs available to more people via perceptual image-text. We invite everyone to join us, savor life and grow up together happily.